Alex McDowell, RDI, creative director, award-winning designer at the intersection of emergent technologies and experiential media. Production designer in feature films (1990-2012). His design work on Minority Report (2002) was seminal for its vision of near future technology and new design systems. Professor, USC Media Arts + Practice, Endowed chair in Production Design. Director, World Building Media Lab: immersive storytelling, narrative design across multiple platforms. Research in the development of a visual language for Molecular Biology. Co-founder at Experimental - systems design, narrative design, story worlds for Industry and Institution. Visiting Artist MIT Media Lab - robot opera Death and the Powers (2005-10). Getty Research Institute scholar (2016). Academy of Motion Pictures Design Branch and Sci-Tech Council. Board-member of UK Government's Arts and Humanities Research Council. Royal Designer for Industry, UK's Royal Society of Arts.