Context matters in K-12 EdTech implementation, a $13BN market where up to 85% of purchased tools are either under-implemented or poor fits for the context. Which variables in a particular context matter most when it comes to implementing successfully and sustaining that implementation? How can understanding these variables lead to more robust decision-making, simpler procurement — and healthy sales for companies? Jefferson Education Exchange and the University of Virginia launched the EdTech Genome Project. Dozens of researchers, practitioners, system leaders, and industry experts are coalescing around a common language, measures, and a framework through 2020 to push us all as an ecosystem to optimize product-market fit that will drive outcomes. Come hear the latest insights and bring your questions to the initiative teams concerned with the future of EdTech purchasing and implementation.