Zūm solves transportation challenges facing schools and families by providing a modern ride service for children. The use of Zum's technology significantly reduces school overhead and commute times by providing the right vehicle for every trip while also providing real-time tracking of rides so parents know where their student is at all times. Zum, founded in 2015, and based in Silicon Valley, is backed by notable investors including Sequoia Capital, Spark Capital, and BMW iVentures.