Born in Israel and migrating to the US, Perry Kalmus graduated from the Lawrenceville School and then Williams College. He and his cofounder Barbara started the Princeton Education Network in 2003 and have helped over 15,000 students get into their dream schools. Bothered by the fact they they were only helping the affluent, Perry, Barbara, and Co-Founder Debon Lewis applied to Google Launchpad and from there created the first platform that can scale high-quality college admissions guidance. Perry had a startup previously called DrinkCity and also survived a stint at UTA, one of the biggest talent agencies in Hollywood.