Brad has spent nearly three decades directing initiatives for children and families, studying them, and dispelling myths about their behaviors and attitudes. As the founder and Senior Research Scientist for New Amsterdam Consulting, Brad manages large-scale quantitative evaluations and qualitative studies for clients ranging from Cartoon Network and Nickelodeon to the U.S. Justice Department and the State of Arizona. As the co-founder of CRADL, Brad leverages his expertise to drive exploration and innovation in technologies that help children, families, and educators. Brad holds an Ed.M. in Human Development Psychology, with a specialization in Adolescent Risk and Prevention, from Harvard University and an M.P.A. in Public Policy from New York University.