Allison Kent-Smith is a writer, speaker and founder and CEO of Giide, a platform for businesses to create, publish and share interactive audio content for learning, marketing, and media. She has been leading talent development efforts for the past fifteen years working with global clients such as MasterCard, SC Johnson, Sprint, Ogilvy & Mather, American Express, SAP and others. Prior to launching Giide, Allison founded a talent development consultancy, smith & beta in 2013. smith & beta worked with global clients to assess skillsets and design talent development programs to transform digital capabilities. Prior to launching smith & beta, she was Director of Digital Development at Goodby Silverstein & Partners where she designed and launched a 'school within the agency' to increase digital literacy for employees and clients. She also held the role of Interactive Development Director at Crispin Porter + Bogusky where she led research and design of a post-graduate school, Boulder Digital Works, with IDEO, Microsoft and the University of Colorado. Her passion for talent transformation and technology started the day she joined a small digital agency in Boulder CO and was asked to explain complex digital ideas to eager-to-learn clients and co-workers.